diff --git a/app/models/form/admin_settings.rb b/app/models/form/admin_settings.rb
index 7bd9e37439d604256124a10d0b0c49cc51f8b5cb..b6bb3d7951c853e173ad0a05b9b5fd6dc44ce813 100644
--- a/app/models/form/admin_settings.rb
+++ b/app/models/form/admin_settings.rb
@@ -22,7 +22,6 @@ class Form::AdminSettings
     custom_css
     profile_directory
     thumbnail
-    hero
     mascot
     trends
     trendable_by_default
@@ -49,7 +48,6 @@ class Form::AdminSettings
 
   UPLOAD_KEYS = %i(
     thumbnail
-    hero
     mascot
   ).freeze
 
diff --git a/app/models/site_upload.rb b/app/models/site_upload.rb
index cf10b30fc98ee3d23d0d3433b38834584c702eb8..d3b81d4d52fccb2659fe0859c2da782f2ad64225 100644
--- a/app/models/site_upload.rb
+++ b/app/models/site_upload.rb
@@ -12,10 +12,35 @@
 #  meta              :json
 #  created_at        :datetime         not null
 #  updated_at        :datetime         not null
+#  blurhash          :string
 #
 
 class SiteUpload < ApplicationRecord
-  has_attached_file :file
+  include Attachmentable
+
+  STYLES = {
+    thumbnail: {
+      '@1x': {
+        format: 'png',
+        geometry: '1200x630#',
+        file_geometry_parser: FastGeometryParser,
+        blurhash: {
+          x_comp: 4,
+          y_comp: 4,
+        }.freeze,
+      },
+
+      '@2x': {
+        format: 'png',
+        geometry: '2400x1260#',
+        file_geometry_parser: FastGeometryParser,
+      }.freeze,
+    }.freeze,
+
+    mascot: {}.freeze,
+  }.freeze
+
+  has_attached_file :file, styles: ->(file) { STYLES[file.instance.var.to_sym] }, convert_options: { all: '-coalesce -strip' }, processors: [:lazy_thumbnail, :blurhash_transcoder, :type_corrector]
 
   validates_attachment_content_type :file, content_type: /\Aimage\/.*\z/
   validates :file, presence: true
diff --git a/app/presenters/instance_presenter.rb b/app/presenters/instance_presenter.rb
index c461ac55f3167469ebf8c844fb0d6b91b765a612..43594a280d80ccab279b60198abd6a9d52b0afce 100644
--- a/app/presenters/instance_presenter.rb
+++ b/app/presenters/instance_presenter.rb
@@ -84,10 +84,6 @@ class InstancePresenter < ActiveModelSerializers::Model
     @thumbnail ||= Rails.cache.fetch('site_uploads/thumbnail') { SiteUpload.find_by(var: 'thumbnail') }
   end
 
-  def hero
-    @hero ||= Rails.cache.fetch('site_uploads/hero') { SiteUpload.find_by(var: 'hero') }
-  end
-
   def mascot
     @mascot ||= Rails.cache.fetch('site_uploads/mascot') { SiteUpload.find_by(var: 'mascot') }
   end
diff --git a/app/serializers/rest/instance_serializer.rb b/app/serializers/rest/instance_serializer.rb
index f4ea494277509c71b0f270a0caabf0559691d5ec..dfa8ce40a8cff6ece88f193d5a72f7aae390514d 100644
--- a/app/serializers/rest/instance_serializer.rb
+++ b/app/serializers/rest/instance_serializer.rb
@@ -17,7 +17,20 @@ class REST::InstanceSerializer < ActiveModel::Serializer
   has_many :rules, serializer: REST::RuleSerializer
 
   def thumbnail
-    object.thumbnail ? full_asset_url(object.thumbnail.file.url) : full_pack_url('media/images/preview.png')
+    if object.thumbnail
+      {
+        url: full_asset_url(object.thumbnail.file.url(:'@1x')),
+        blurhash: object.thumbnail.blurhash,
+        versions: {
+          '@1x': full_asset_url(object.thumbnail.file.url(:'@1x')),
+          '@2x': full_asset_url(object.thumbnail.file.url(:'@2x')),
+        },
+      }
+    else
+      {
+        url: full_pack_url('media/images/preview.png'),
+      }
+    end
   end
 
   def usage
diff --git a/app/serializers/rest/v1/instance_serializer.rb b/app/serializers/rest/v1/instance_serializer.rb
index 47fa086fc2a1273b8050b4d1d4c666cb909a5d83..8721754515be7953ce003f2b171d4bb3b1d4e15d 100644
--- a/app/serializers/rest/v1/instance_serializer.rb
+++ b/app/serializers/rest/v1/instance_serializer.rb
@@ -33,7 +33,7 @@ class REST::V1::InstanceSerializer < ActiveModel::Serializer
   end
 
   def thumbnail
-    instance_presenter.thumbnail ? full_asset_url(instance_presenter.thumbnail.file.url) : full_pack_url('media/images/preview.png')
+    instance_presenter.thumbnail ? full_asset_url(instance_presenter.thumbnail.file.url(:'@1x')) : full_pack_url('media/images/preview.png')
   end
 
   def stats
diff --git a/app/views/admin/settings/edit.html.haml b/app/views/admin/settings/edit.html.haml
index 79f73a60f0610b5b5e1084786c50d38cbd2d9139..15b1a2498c5100b02db964b57ba734dd9ba96724 100644
--- a/app/views/admin/settings/edit.html.haml
+++ b/app/views/admin/settings/edit.html.haml
@@ -34,8 +34,6 @@
   .fields-row
     .fields-row__column.fields-row__column-6.fields-group
       = f.input :thumbnail, as: :file, wrapper: :with_block_label, label: t('admin.settings.thumbnail.title'), hint: site_upload_delete_hint(t('admin.settings.thumbnail.desc_html'), :thumbnail)
-    .fields-row__column.fields-row__column-6.fields-group
-      = f.input :hero, as: :file, wrapper: :with_block_label, label: t('admin.settings.hero.title'), hint: site_upload_delete_hint(t('admin.settings.hero.desc_html'), :hero)
 
   .fields-row
     .fields-row__column.fields-row__column-6.fields-group
diff --git a/app/views/application/_sidebar.html.haml b/app/views/application/_sidebar.html.haml
index eb2813dd03311f7f77748dc52f815044da7c68df..6d18668b08f26250ab2a5e58587157765c9be7a2 100644
--- a/app/views/application/_sidebar.html.haml
+++ b/app/views/application/_sidebar.html.haml
@@ -1,6 +1,6 @@
 .hero-widget
   .hero-widget__img
-    = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.png'), alt: @instance_presenter.title
+    = image_tag @instance_presenter.thumbnail&.file&.url(:'@1x') || asset_pack_path('media/images/preview.png'), alt: @instance_presenter.title
 
   .hero-widget__text
     %p= @instance_presenter.description.html_safe.presence || t('about.about_mastodon_html')
diff --git a/app/views/shared/_og.html.haml b/app/views/shared/_og.html.haml
index b54ab2429a0e17396067f108e9e292391abab46e..2941b566e05ae567641cd7c13b31fe51bf8084d6 100644
--- a/app/views/shared/_og.html.haml
+++ b/app/views/shared/_og.html.haml
@@ -8,7 +8,7 @@
 = opengraph 'og:type', 'website'
 = opengraph 'og:title', @instance_presenter.title
 = opengraph 'og:description', description
-= opengraph 'og:image', full_asset_url(thumbnail&.file&.url || asset_pack_path('media/images/preview.png', protocol: :request))
+= opengraph 'og:image', full_asset_url(thumbnail&.file&.url(:'@1x') || asset_pack_path('media/images/preview.png', protocol: :request))
 = opengraph 'og:image:width', thumbnail ? thumbnail.meta['width'] : '1200'
 = opengraph 'og:image:height', thumbnail ? thumbnail.meta['height'] : '630'
 = opengraph 'twitter:card', 'summary_large_image'
diff --git a/config/locales/en.yml b/config/locales/en.yml
index bd913a5cadac7f574209af69b7af77071a748516..8a70bd8caca85b622e35605b9822699b4007dd89 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -735,9 +735,6 @@ en:
         users: To logged-in local users
       domain_blocks_rationale:
         title: Show rationale
-      hero:
-        desc_html: Displayed on the frontpage. At least 600x100px recommended. When not set, falls back to server thumbnail
-        title: Hero image
       mascot:
         desc_html: Displayed on multiple pages. At least 293×205px recommended. When not set, falls back to default mascot
         title: Mascot image
diff --git a/db/migrate/20221012181003_add_blurhash_to_site_uploads.rb b/db/migrate/20221012181003_add_blurhash_to_site_uploads.rb
new file mode 100644
index 0000000000000000000000000000000000000000..e1c87712b12c7131af189285f93537369b533df3
--- /dev/null
+++ b/db/migrate/20221012181003_add_blurhash_to_site_uploads.rb
@@ -0,0 +1,5 @@
+class AddBlurhashToSiteUploads < ActiveRecord::Migration[6.1]
+  def change
+    add_column :site_uploads, :blurhash, :string
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 2f9058509cf83e2f523468945975bd3289c2c2b8..3972f777ade48b3eda522998b0593cedcce51212 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2022_10_06_061337) do
+ActiveRecord::Schema.define(version: 2022_10_12_181003) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "plpgsql"
@@ -866,6 +866,7 @@ ActiveRecord::Schema.define(version: 2022_10_06_061337) do
     t.json "meta"
     t.datetime "created_at", null: false
     t.datetime "updated_at", null: false
+    t.string "blurhash"
     t.index ["var"], name: "index_site_uploads_on_var", unique: true
   end
 
diff --git a/spec/presenters/instance_presenter_spec.rb b/spec/presenters/instance_presenter_spec.rb
index a0a8628e8b5ec53daf1c8b7f1b5de5007de4cbb8..659c2cc2ffc4b9952fad7a3a0121ee13baaafcdd 100644
--- a/spec/presenters/instance_presenter_spec.rb
+++ b/spec/presenters/instance_presenter_spec.rb
@@ -99,13 +99,6 @@ describe InstancePresenter do
     end
   end
 
-  describe '#hero' do
-    it 'returns SiteUpload' do
-      hero = Fabricate(:site_upload, var: 'hero')
-      expect(instance_presenter.hero).to eq(hero)
-    end
-  end
-
   describe '#mascot' do
     it 'returns SiteUpload' do
       mascot = Fabricate(:site_upload, var: 'mascot')