Allow running mastodon on a different domain as the one used for identifying users (#1267)

* Allow running mastodon on a different domain as the one used for identifying users

* Alter documentation of WEB_DOMAIN to make clear it shouldn't be used unless the admin knows what they are doing

* Compare to web_domain instead of local_domain when dealing with feeds/API

* Correctly identify mentions to local accounts

Mentions URLs point to the person's web profile, i.e., the user page served on WEB_DOMAIN.